Heroic Comeback: “Shrek” Bigger than “Sex”

 

(DreamWorks)

UPDATE – 5/30/2010

Americans like Sex but are happier when it’s ogre.

Shrek Forever After ($43.3 million) came back to beat Sex and the City 2 ($32.1 million) for the Friday-through-Sunday period this holiday weekend, taking the #1 spot at the box office after Sex had raced to a huge midnight Thursday/Friday take.

Prince of Persia placed third with around $30 million.

Unfavorably reviewed, Sex fell on Saturday and again on Sunday, according to estimates. Shrek surged, due to kid-friendly matinees, higher 3D ticket prices, and screenings in nearly a thousand more theaters.

Gossip Cop will continue to update throughout the holiday weekend.

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ORIGINAL POST – 5/29/2010

Sex and the City 2 will have a Memorial Day Weekend to remember, according to early estimates.

The latest film continuation of the hit Sarah Jessica Parker HBO series survived dismal reviews to pull in a whopping $27.2 million between Thursday and Friday, setting up a projected long weekend take of $53 million and the top spot at the box office.

SATC 2 is on pace to earn $67 million for its first five days of release.

In second place (as of now) is Shrek 4, with 3D ticket prices pushing the animated powerhouse to an estimated $50 million for the 4-day weekend.

The holiday’s other big release, video game adaptation Prince of Persia, starring Jake Gyllenhaal, is projected to make $42 million for the #3 slot.

Holdovers Iron Man 2 ($18.5 million) and Robin Hood ($12.5 million) round out the current Top 5.

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