E! Will Try Its Hand At Daytime TV As KUWTK Ratings Decline

Their kash kow has run out of milk!

According to sources, E! is developing a daytime panel show that will rival programs such as The Talk and The View. This new series will center around celebrity news and gossip.

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A network spokesperson confirmed the report by saying:

“We will be conducting a test run of our successful fast-paced, ­water-cooler digital format in daytime later this month. This is completely unrelated to our successful slate of reality programming, including pop-culture phenomenon [‘Kardashians’], which remains one of the most-watched series in cable.”

Even though the Kardashians are still insanely popular, ratings for KUWTK have declined during its 12th season. It’s hard not to see a correlation between this downward spiral and the network wanting to branch out into new territories.

This isn’t the first time E! has experimented with a new format. Their first original scripted show — The Royals — was renewed for a third season this year.

Kris Jenner is going to be pissed!

[Image via E!.]